Why impish?
Kate and Meg wanted to fashion a store that reflected some of their core values and concerns. In a world where childhood seems to fall prey to commercialization at the mass-market level, they wanted to offer a very different retail experience. Think, a store that serves as a resource for parents-to-be and parents to young children by selling selected, high-quality items that allow people to feel good about what they are buying. From organic materials, to nontoxic wooden furniture, from clothing and toys that are locally made to a few really well designed high chairs or strollers, impish weeds through the junk for you to offer clothing and gear families will love.